NBA Player Lebron James partners with Audemars Piguet for a limited-edition $51,500 Dollar timepiece.

In an editorial for Women’s Wear Daily, the two-time NBA champion talks about his His Royal Oak Offshore Chronograph watch. He shares why he was drawn to the design and his affinity for the finer things. 



“The Royal Oak is my favorite style because it allows you to wear a suit, sweats or swim trunks, and is slightly urban without being limited to an urban customer,” James said from the downtown Miami set where he was shooting the promo video.  

It retails $51,500 and features an 18-karat pink gold case, Arabic numerals and part crocodile straps. Previous faces for Audemars Piguet have included Arnold Schwarzenegger, tennis pro Novak Djokovic and, more recently, Jay Z– who James cites as a style influence of his. 

His thoughts on personal style: 
“These guys had swagger, and I’m a huge believer in Deion’s quote about if you look good, you feel good, you play good and so on. I’m fortunate that I can fit after slimming down into clothes easily.” 



On his love of Miami: 
“I miss the slower pace back home but have grown used to my new city’s little perks like fresh fish and sweet fruit.” 

On riding his bike for Miami Critical Mass: 
“It’s great for physical conditioning and meditation. I wish I could do more but they usually coincide with game nights.”